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Font hierarchy
Syne for display/hero text. Poppins for sub-headings, labels, and UI elements. Satoshi for all body copy and longer reads. Never mix Syne and Poppins at the same level.
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Colour usage
Navy (#113157) is the primary brand colour — use it for headers, CTAs, and logo. Warm Cream (#F5F4F2) is the preferred background. Orange Coral (#f36828) is the site's primary accent — used for outline buttons and links. Lime Yellow (#f0ff80) is CTA-only on navy backgrounds.
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Logo clearspace
Maintain clearspace equal to the height of the "m" glyph on all sides. Do not stretch, recolour, or add effects. Only use navy or white logo versions — no other colour fills.
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Satoshi licensing
Satoshi is free via Fontshare under the SIL Open Font Licence. Download at fontshare.com/fonts/satoshi. The site self-hosts WOFF files — partners building digital assets should download directly from Fontshare for full format support.